Facial recognition could soon be used when you are doing your shopping. So if you go to a supermarket and see a screen with advertisements, you could see personalised advertising in the future. Read on to find out how this works and whether this is morally right.
It’s nothing new that software and devices are now able to recognise faces. It isn’t clear where and when this technique would be used. Is it right though, that your every facial movement is judged and reacted to in this way? (more…)